As part of the UK launch for the audio series 'The Billionaire’s Accidental Bride', I developed a live-action promo film that condensed key moments from the first few episodes into a captivating short. The goal was to bring the story and characters to life while driving engagement and encouraging viewers to download the Pocket FM app to continue listening to the serialized episodes.
This campaign targeted a cost per install (CPI) of under $2 on Meta platforms, and through this promotion, we successfully achieved a CPI of $1.50, exceeding expectations and optimizing performance.
Social Media Thumbnail
Social Media Thumbnail
Brand Ad for UK launch of Pocket
