As part of the UK launch for the audio series 'The Billionaire’s Accidental Bride', I led the creative development for the live-action promo that condensed key moments from the first few audio episodes into a captivating short film. The goal was to bring the story and characters to life while driving engagement and encouraging viewers to download the Pocket FM app to continue listening to the serialised episodes.
This campaign targeted a cost per install (CPI) of under $2 on Meta platforms, and through this promotion, we successfully achieved a CPI of $1.50, exceeding expectations and optimizing performance.
Social Media Thumbnail - 'The Billionaire's Accidental Bride'
App Thumbnail for audio series-'The Chatterleys'
