BBC Entertainment, the BBC's international, general entertainment channel, relaunched with a new identity to coincide with the channel's rollout in India and the new assets would be used in multiple markets around the globe.
For this project, I was responsible for the creation of, an off and on air tool-kit, including new logo design, idents and a bespoke font for the channel.
The channel idents were created through motion capture and based around different forms of dance and movement, including, ballet, hip hop and capoeira.
Other work includes bespoke campaigns for Diwali, the launch of Doctor Who, Sherlock and Dancing With The Stars.
Logo
Idents reel
Tool Kit
Diwali Ident
Diwali Ident 2
Sherlock Cinema Ad
Doctor Who- Express
Dancing with the Stars Print Ad
