As part of our localisation strategy for the region, I drove the creation of Club Mickey Mouse, an original Disney Channel multi-platform series.
 Beginning with four on the ground events in four cities to audition and find new local talent for the show. 
The creative team developed and oversaw the production of the series as well as the development of the style guide and other creative assets.
This variety show, includes, comedy, games and original music, (which streams across Spotify and Apple Music.) Currently the 4th series is the No.1 live action series on Disney + Asia and raised the ratings over 300%, when the programme first premiered. 
The social content has generated over 75 million views to date on YouTube and sponsors include: Uniqlo, Dutch Lady and Hasbro.
CMM has also launched consumer products and live mall events featuring the cast.

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