When BBC Worldwide acquired Lonely Planet, part of our strategy was to develop and create a toolkit and identity to sit within BBC Knowledge. This included a brand/block trailer that like a traveller is always moving forward and uses the first person POV showcasing many fascinating global destinations.
We also created a series of 6 short films for social media featuring Lonely Planet authors sharing their wide and colourful experiences writing for Lonely Planet.
Social Media Film 1 Featuring Lonely Planet Author
Social Media Film 2 Featuring Lonely Planet Author
Lonely Planet block trailer
