I led the creation of the brand identity for BBC Lifestyle, a brand new lifestyle based entertainment channel. Working with a design agency, we created an off and on air tool-kit, including new logo, idents and bespoke font for the channel.
The channel idents were created using 100s of photo images related to different lifestyle moments, from food, to fashion to home improvement.
The squares in the identity were playing off of the BBC blocks to create a subtle link.
We also created content featuring celebrities that represented the face of the brand and promoted the idea that BBC Lifestyle is the place that is always alive with ideas.
Logo
Ident
Ident
Ident
Tool Kit
Tool Kit
Digital Ad
Alive With Ideas Brand Film
Rick Stein Alive with Ideas Film
