Disney Junior is where the magic begins for the preschool audience. With Magical Moments we reached out to kids and families across Asia through a social media stunt to drive tune in for a number of new series on the channel.
Working closely with Grand Visuals from the UK we brought an augmented reality experience complete with a surprise Mickey Mouse character appearance to a bus-stop in Singapore. We managed the creative process to create the bus ads and film a social video of the event. The film created generated over 10 millions views across social media in its first month.
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